MUMBAI : INOX Leisure Ltd, India’s leading multiplex chain has tied up with Samsung to get LED screen theatre in India through its cinema LED technology called ‘Onyx’ offering more powerful, captivating and larger than life content. The association brings true the INOX philosophy of ‘LIVE the Movie’ and the multiplex chain continues to redefine cinema viewing experience in the country.
Through this technology, an audience experience is uplifted to a level wherein characters and places come alive and fuel imagination whilst watching a cinema. Guests will experience a next level experience with more detailed, textured and visually rich content to an extent of the colour ‘black’ coming literally alive on screens. One can experience 3D like never before; featuring high brightness picture technology which amplify visual details in every scene. Customers will also get to experience the best of sound available with speakers by Harman. The technology truly uplifts cinema viewing experience.
On this association, Alok Tandon, CEO, INOX Leisure Ltd, says, “Technology is at the core of INOX. We always believe in making the cinema viewing experience of our guests memorable and something that they will always cherish. Watching a movie is an experience and we are certain that through this tie up, we will bring alive a movie on screen.”
Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, says, “Witnessing growing demand for advanced theatre technology from movie experts and consumers alike, Samsung planned to make a radical shift from the theatre projection systems to the LED screens in India. We are introducing a game-changing technology which would showcase the work of our directors as intended and at optimal quality. In addition, it will also offer our movie-goers a new level of viewing environment, immersive in every aspect.”