- 7EDGE Leverages Amazon Alexa’s AI Capabilities to Deliver Superior Customer Experiences for Retail Outlets
BENGALURU : 7EDGE recently built a solution around Alexa – Amazon’s AI-powered virtual assistant – in retail stores to boast a highly personalized customer experience. The solution aims to solve the customers’ shopping queries in a swift. It provides key details such as product features, prices, and exclusive offers; with respect to the occasion and specific customer requirements.
Talking about the project, 7EDGE’s CEO, Ashu Kajekar explains, “Today, people rely on ecommerce for their shopping needs. However, in an era where Artificial Intelligence (AI) is taking the world by storm, retail outlets are no exception. Our motive behind Alexa’s implementation is to help retail outlets to provide their customers with information that is specific to their products. This takes personalization to a whole new level and delivers a smooth customer experience; while reducing costs and boosting flexibility.”
The Future of Retail
According to Gartner, VPA (Virtual Personal Assistant) based wireless speakers integrated with custom-made hardware and software configurations will be widely implemented across the retail sector by 2020 and beyond. New self-service, voice-based shopping and payment experiences will be enabled, moving ahead of the traditional bricks-and-mortar, and e-commerce shopping environments.
Alexa’s implementation is the first step towards a promising future that is expected to be driven by Artificial Intelligence based technologies. “We are excited to see how Alexa transforms the retail sector. Our team of technical experts are poised towards developing Alexa’s skills as we move further,” adds Ashu.
7EDGE is a strategic consulting firm that enables the digital transformation of brands and businesses to achieve successful business outcomes.