FLAMES – a Teenage Romance From the Timeliners Reaches Over 10 Million Viewership

The Timeliners partners with Hike to present FLAMES #PadhaiAurPyaar

MUMBAI :  Following the huge success of two seasons of ‘The Aam Aadmi Family’, here’s a new web-series from The Timeliners – FLAMES #PadhaiAurPyaar. The web-series is the story of a young romance unfolding as a chemical reaction. Class topper Rajat falls for Ishita, the new girl in the chemistry tuition. Rajat’s BFFs, Pandey and Anusha’s friendship is beginning to turn into a relationship. The equation of friendship evolves in the first season of this teenage romance. FLAMES features Ritwik Sahore, Sunakshi Grover, Tanya Manaktala, and Shivam Kakkar. FLAMES #PadhaiAurPyaar shows moments from teenage that will remain with the viewers for years – the first crush, childhood friends, your first kiss. Written by Kunal Aneja and Jasdeep Singh, FLAMES #PadhaiAurPyaar takes the viewers to the time when everything seemed to be innocent – the idea of spending time with their crush meant helping them finish homework. These were the rosy teenage days when finding love and topping exams were the only aims in life. The Timeliners, part of the TVF network, partnered with Hike to bring alive this tuition romance.

The new web-series with the evolving friendship between the four fresh faces is already making waves with young audiences online. The chemistry teacher who is also the show’s narrator, played by Deepesh Sumitra Jagdish, adds a humorous and nostalgic touch. Prepare the pipettes and tune in for the chemistry in FLAMES. This 5-episode web-series airs on The Timeliners, which started from January 2018. The first 4 episodes already have over 10mn views online, and the finale will stream on 13th February. Watch the first episode here: https://www.youtube.com/watch?v=ZIdqYB7Ij_A

FLAMES #PadhaiAurPyaar is directed by the man behind The Aam Aadmi Family, Apoorv Singh Karki. About the show, Apoorv said, “After showcasing the everyday middle-class attributes in ‘The Aam Aadmi Family’, I wanted to try yet another universal emotion of teenage love. As a director, I wanted to transpose audience into that world where missing classes and having momos is the best feeling one can have. In addition to that, I wanted to explore the space of relationships from the point of view of a 16-year old and then deliver that to my audience. Now, it has worked or not, the audience is the best judge. Fingers crossed.”

Kunal Aneja, Writer FLAMES says, “As a team, we always wanted to create something in the romance genre. When the idea of Flames was first discussed, it gave a fresh new zeal to me as a writer because I had a chance to create and showcase the Delhi I grew up in: going to classes on rickshaws, spending time with friends at a local tikki wala, etc. Exploring something as complex as love with the innocence of that age was the most challenging and rewarding job for both me and Apoorv; the Director.”

Jasdeep Singh, Writer FLAMES says, “FLAMES gave me a chance to portray some of the flashy characters and weird Delhi situations I grew up with. I deeply resonated with the universe that we created and in that, I tried to give the audience the juiciest bits (especially the momos). I hope the audience too resonates and rewards the show with utmost warmth and love.”

Karan Chadha, Vice President – Marketing & Special Projects in Marketing, Hike says, “The cute and youthful emotions expressed in FLAMES resonate with what Hike stands for – No Formality. Both Timeliners and Hike are popular with the youth and we felt that Hike could be smoothly integrated into the storyline. There has been a great response by our TG to this series and we’re sure the audience will continue to love the upcoming episodes as well.

About The Timeliners:

In a short span of only one year, The Timeliners has gathered a loyal community of 2.5 Million with over 100 videos. A group of young creative individuals from Delhi make funny videos on everyday relatable things. The much loved and appreciated first family web series of India– ‘The Aam Aadmi Family’ was a TTL product with 2 hit seasons. The ongoing series FLAMES #PadhaiAurPyaar is an even bigger hit with some of the episodes trending at #1 on YouTube.

About Hike:

Hike is building products with the aim of simplifying the internet to bringIndia online. Hike Messenger was the first messaging and social technology company made with love in India. It simplifies how people connect with others and changes the way they interact with content and services on mobile. It is the only successful Indian messaging platform with scale.

The app was launched on 12/12/12 and acquired a user base of over 100 million in January 2016. In August 2016, Hike raised its fourth round of funding of USD 175 million led by Tencent and Foxconn at a valuation ofUSD 1.4 billion, making it the fastest company in India to attain a valuation of USD 1 billion, having reached the milestone in just 3.7 years. Investors in Hike include Tencent, Foxconn, Tiger Global, Softbank and Bharti. Apart from these, some of the top tech veterans from the Silicon Valley have also invested in the company and are advisors.

In January 2018, Hike launched ‘Total, built by hike’, a radical new way to bring the next billion people onto Data. The simple belief is that to get a billion people online, the whole process of getting online needs to be a lot simpler and less intimidating. In India, despite the recent data growth, still less than 20% of the population has access to real internet (classified as 1 GB+).

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