Mr. Joyjeet Bose, Vice President Business Operations – South (SME), Tata Docomo Business Services explains how Digitisation has become a necessity to meet the evolving needs of a dynamic business environment and how South India is emerging as the hub of digital adoption in the country.
Embracing technology has become a necessity to meet the evolving needs of a dynamic business environment and South India is emerging as the hub of digital adoption in the country. Be it the healthy crop of technology start-ups or digital payment adoption rates, South India is leading the pack. Companies based in the south are expanding their customer base across the country and beyond, courtesy Digitisation.
Digital tools, which were once a luxury reserved for big organisations and conglomerates,are now increasingly becoming accessible to all. The time is ripe for Small and Medium Enterprises (SMEs) to emerge as one of the biggest beneficiary of this digital revolution. SMEs contribute about 45% of India’s GDP and employee significant portion of the country’s workforce. Therefore, it makes immense business for the sector to embrace digital technologies.
The transition is likely to be smoother in the southern part of the country considering substantial policy support, infrastructure, and growth trends. For instance, Tamil Nadu has a robust network of industrial parks and supporting infrastructure with a high number of SMEs; while Karnataka and Telangana are increasingly promoting the sector through investor meets. Kerala is another riveting example of digitisation transforming the SME sector. The SMEs in the micro finance and jewellery sectors in Kerala have invested the most in digitisation. The globally recognised jewellery brands from the state, M&D (Manufacturing & distribution) companies & Hyper local business, which were once SMEs, are today catering to the world. All thanks to digital adoption
The Rationale behind Digital Adoption
Embedding Information and Communication Technology (ICT) services in various business processes enables SMEs to ensure smooth operations, increased efficiency, wider range, and enhanced growth. The biggest benefits of going digital include streamlined business processes and operations, enhanced customer experience, better security, effective workforce management and reduced costs. SMEs can focus on their core business by outsourcing their ICT requirements.
Opting for the right digital partner is crucial to achieve these business goals. Tata Docomo Business Services (TDBS) has been a pioneer in enabling digital transformation of multiple enterprises. TDBS offers a gamut of ICT services and solutions, such as Multi-Protocol Label Switching (MPLS), Virtual Private Network (VPN), fleet tracking etc. and a lot of companies have already benefited from the same. For example, Coimbatore-based Suguna Foods which was facing connectivity problems at its business locations in rural areas. TDBS deployed MPLS and VPN services at Suguna’s 42 sites ensuring seamless connectivity across rural offices.As a result, the company successfully migrated to robust data communication platform and the overall efficiency also increased.
Despite the growth trajectory and positive outlook, there are a few constraints in the way of SMEs digital journey. The major challenges include limited budgets and a shortage of skilled human resource to manage technology set up. In such a scenario, Managed Hosting Services come to rescue as the most cost-effective digital tool ensuring complete control for SME’s critical business data and applications.It provides a secure, reliable and flexible hosting and storage environment through cloud hosting services to support dynamic business needs. The key benefit of managed services is that it helps businesses keep a watch on their entire data.
A plethora of customised solutions to navigate the choppy waters of business can be at SMEs’ disposal provided they bestow their faith in the right digital partner with expertise in ICT solutions. Digitisation is a norm which is here to stay and ignoring or delaying it could prove to be a fatal mistake for any business.The journey of the SME sector towards digitisation has just begun. Opting for the right partner will be of key importance in this journey to unlock opportunities and conquer new frontiers
The author is, Joyjeet Bose, Vice President Business Operations – South (SME), Tata Docomo Business Services.