Yatra.com Launches YUVA, a Universal Virtual Assistant

• The AI platform offers customers a highly personalized travel booking experience

GURGAON, India and NEW YORKMay 1, 2018   :  Yatra Online, Inc., India’s leading online travel company, has taken an innovative approach to delivering a personalized experience and launched – ‘YUVA’, which stands for Yatra Universal Virtual Assistant. A unique and first-of-its-kind “Hybrid approach” that allows customers to use both voice and text to communicate with YUVA and complete their travel bookings on the go. YUVA is available on the desktop, Android, IOS, Google Assistant and Facebook Messenger.

Supporting various Indian accents, YUVA enables intuitive voice-based customer interaction, answering questions related to flight bookings and providing expertise and relevant results in real time. No longer do customers have to search through content on the company’s website, instead they can now interact directly with YUVA and obtain the information they need in an instant.

Users can search and book flights, apply multiple filters, rearrange and modify bookings. In addition users can interact with YUVA and obtain the relevant information through interactive voice communication. For example, ‘Show me refundable non-stop flights from Delhi to Mumbai for next Sundaymorning or My wife and I would like to go to Delhi from Mumbai in business class on Christmas this year.

Commenting on the new launch, Mr. Manish Amin, Co-Founder & CIO, Yatra.com said, “Yatra has been pushing the boundaries of Artificial Intelligence (AI) to deliver a convenient and enhanced booking experience for our customers. YUVA is an amalgamation of Yatra’s in-house Natural Language Processing module connected with a proprietary backend for conversation steering. We are delighted with the launch of YUVA at a time when the market and the customer is continuously evolving. It will change the customer experience by replacing clicks with sustained conversations and personalised interactions.”

Future versions of YUVA will feature multi-lingual support starting with Hindi followed by other widely-spoken regional languages and will also assist customers in hotel and holiday bookings.

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